The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is super active ( and effective) on our many (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future. When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

Have you Googled your category locally lately? If not you should,  as like many others you may be wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of a Google update named “Penguin” & “Panda” Series update!

So, each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google runs out a ‘major’ algorithmic update that affects search results in significant ways...if your rankings have dipped significantly then you need to make some changes to your current website. Whether that be yourself, the ' web expert' in your business or the web designer or outside consultant that you turn to for web help don't delay!     

In short: Old SEO strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing prerequisites. If you thought your website could get away with:

• Links from pages having no content

• Poor quality links from irrelevant sites or links from site JUST crammed with ads

• A static site that isn't updated

• Not having a blog or blogging the same content for multiple submissions or providing poor quality content 

• Absence of Social Media strategy in the overall SEO plan

 Your rankings will suffer!

At Trusted we keep a track of all these unpredictable Google updates for our Trusted partners  and we don't just explain why and how but we  also help them  tackle these changes before they start to hit their rankings and organic website traffic.

Firstly just BEING part of Trusted really helps their SEO!!

Here we share our SEO strategies that are attuned to the latest Google Panda update:

• We link ONLY to sites that make logical sense and we steer clear of deceptive, ad-heavy sites.

• We use mostly unique and always top quality, relative content, every single time we blog...and we blog ALOT ( up to 52 times a month)  

• We incorporate Social Media in the best possible way and that generates a lot of quality  traffic

• We focusing on local search and that is what GOOGLE focuses on when it comes to the kind of businesses we partner with.

But most importantly we don't try to cheat Google rankings or cut corners- we work hard to provide everything that Google values and considers when doing these updates and in the end that is what will win out - It's ALWAYS better to be good than to be slick ...!    

Doesn’t Let the Panda Devour Your Rankings! 

If you are interested in applying for Trusted Regina directory  or Trusted Saskatoon Directory and benefiting from our expertise contact us today!  

The Trusted directories were set up based upon the principals of good business, and the foundation of good business is integrity. Simply put, if you don't care about your customers needs as a business then you will never be Trusted. When Sara the Trusted founder came up with the ' Trusted directories concept ' she wanted to have clear, simple guildlines or ' guarantees' laid out for all to see , and she knew it was important for the Trusted partners to sign contracts to uphold those guarantees (and for the partners to be held to them by Trusted). 

It only works if the partners take their responsibilities seriously, and it is important that they tell people they are Trusted and what it means! 

Recently Emerald Park Homes a Trusted Regina home builder   contacted Sara to see if she would be willing to be featured in an article in the Regina and Region Home builders association's popular and well distributed  You're Home Magazine. We were thrilled to be invites and we think the article turned out just great .....and it is clear that Lorena and Gary Sawchyn the wonderful owners of Emerald Park Homes understand the old proverb

Enjoy the article here:

TrustedRegina com and EPH in Your Home Magazine Fall 2013 (3).pdf (246.99 kb)

Much to our disappointment, as of July 2013 the Saskatchewan College of Optometrists followed the Saskatchewan College of Dentists archaic example, and has disallowed Saskatchewan optometrists from applying and partnering with Trusted. The college has ruled that they believe it infers that ‘ Trusted Optometrists’ are ‘ better ‘ or ‘ more skilled’ than other optometrists in Saskatchewan.

We thought this was something worth discussing in an open forum and we appreciate all and any feedback

Please let it be noted that S & E Trusted Online Directories Inc has never said or implied that Trusted optometrists are better than others in their field. Trusted is simply a public service that provides local online directories and resource libraries. Trusted is a unique marketing vehicle for businesses as we have a unique set of pre –defined standards that must be reached before we are willing to partner with a business and promote them. Trusted bases our standards and verification on customer service, and we have never (and never will) claimed that we are medical or industry experts in any of the categories we have Trusted partner in. We very simply state that those who meet the Trusted standards and those that uphold the Trusted Guarantees are businesses we are comfortable listing and promoting. Also it should be noted that unlike all other reviews / testimonials you will find online, Trusted qualifies all testimonials by speaking to the individuals personally.

Advance Eye Care Centre in Regina passed the Trusted process as laid out and have been a wonderful partner,  sharing many helpful and important tips on eye health and care  in the last 12 months that can be found in the Regina resource library. We will miss them as partners , as we know that they truly embody the kind of business we look to partner with and they consistently demonstrate integrity and professionalism in all they do - we are happy to endorse them,  as they are wonderful representatives of the Saskatchewan Optometrist's industry.   

WE ARE KEEPING THEIR EYE CARE TIPS IN OUR REGINA LIBRARY SO THE PUBLIC CAN FIND THIS INFORMATION QUICKLY AND EASILY, 1000's of people have already read them and been helped by them so far.

We are saddened that the College refuses to acknowledge that Trusted benefits the public and having representatives on Trusted to educate the public on the importance of eye health/ care benefits all.

Trusted believes that businesses that demonstrate a commitment to provide EXCELLENCE in care and customer service in ANY industry ( medical or industrial) should be applauded and rewarded ..not censored, stifled and made to conform with the rest.  

Trusted is the ONLY directory that works for YOU

Position: Trusted Regina Consultant

Employer : S & E Trusted Online Directories Inc- Saskatchewan, Canada

Job Description

Do you LOVE the Queen city and call it home? Are you sick of the sales rat race? Do you want to be more than a sales person your clients and prospects try to avoid? Do you want to make a real difference in the business community and the city you live in? If you are a hard working, enthusiastic self starter who learns quickly and is eager to provide exceptional customer service than this is perfect for you . If you dream of some day owning your own business, then this is THE opportunity to make it happen within 18months . The right person can go all the way and Trusted is fully invested in rewarding effort, skills and integrity with ownership and unlimited earning potential. This position includes a large base of wonderful Trusted Regina clients who require regular servicing and leads will be passed on to you frequently ..GUARANTEED ..as it is how we find our Trusted partners.

Find out more about who we are and what we do here : http://trustedregina.com/join-trusted.aspx  

Apply by sending your resume to sara@trustedcanada.com

Desired Skills & Experience

A proven track record in sales is a must and a person who is social media and web saavy would definitely hit the ground running faster. This position is based in Regina, SK and the ideal candidate will have strong relationships in the city already , so having a social network is a definite advantage. Targets must be met and when they are good compensation will follow.

Company Description

Trusted is a unique branding and sales tool for businesses. The Trusted directories offer quality focused local businesses a unique way to differentiate themselves from their competition, attract new customers, build loyalty with existing customers and increase their visibility in their home city.

The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is  super active ( and effective) on our many  (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.

When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.       

Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today

( and if not plan for it soon!)

FACTS FIRST:

• Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!   
• Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones. 
• Canadian watch more videos online each month than any other nation on Earth.
• The average Canadian consumer is plugged-in everywhere!

In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .

Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE! 

Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them,  they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.

Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!

So what do we know for sure?  

This ' interweb thingy'  isn't going away,  social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).

Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..

"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"

If you want to know more about Trusted and what we do-  connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website