The Trusted Directories team were thrilled to be presented with the 2014 SABEX Marketing Award at the Saskatoon Chamber of Commerce glamorous Gatsby themed event at Prairie Land in Saskatoon on May 15th 2014.

"To deliver with integrity, a high-quality, enjoyable and celebratory series of business events, wherein true business excellence is recognized, promoted and celebrated, and networking potential encouraged and enhanced."

The award for SABEX Marketing is awarded to the Saskatoon based business demonstrating exceptional performance in marketing. The judges evaluated the success of a marketing program giving consideration to the nature of the product and the relative size of the business. The business must be a for profit business and must have their head office in the Saskatoon Region.

The award was presented to Sara Wheelwright the Trusted founder, and the creator of the Trusted marketing strategy.  The finalists in both of the categories Trusted were finalist in ( New Product/Service and Marketing ) were all primarily women owned and operated, and the other marketing finalists Metric Design Centre ( Trusted Saskatoon partner ) and SleepWell Baby are amazing and have a strong and effective marketing strategies both off and online- Trusted is proud to be a member of such a progressive Greater Saskatoon Chamber of Commerce that recognizes times have changed KUDOS to you and to all the finalists and winners from last night!!

The Trusted Team 

Sara Wheelwright the S & E Trusted Online Directories Founder is committed to giving back to the community and has got involved with many non profits ansd initiatives over the last few years across Saskatchewan. See a previous article about Trusted community support here. 

Whether it be sponsorship, donations, contests or attending events Trusted believes in  helping out. 

The latest initiative is one very close to Sara's heart, as she has been involved with a similar project with Habitat for Humanity Regina for the last 2 years, as one of the 100  in 2011, then 200 in 2012 women who stepped up to raise $300,000 over less than 200days and build 3 Habitat for Humanity houses in Regina.

Heres a picture of Sara at the 2011 H4H 100 women in 100 days celebration gala in Regina

Trusted is thrilled to announce that Sara is one of the seven wonderful ladies on the  Saskatoon Habitat for Humanity $100,000 in 100days committee, and she is excited to champion this wonderful initiative as the owner of Trusted Directories and also as a founding member of The Little Red Dress Club. Also on the committe are the 3 other Little Red Dress Club founding members Leanne Falkowsky ( The Urban Wall) , Tammy Wandzura Mortgage Broker  &  Chantelle Butterfield ( Funktional Space) along with Dr Dee Dee Maltman ( Leydas Cafe) , Jayne Horachek and Tara Martin ( H4H)  

$100,000 in 100days

Imagine yourself as one of one hundred exceptional women who raised the funds to build an entire home.

Imagine yourself as one of one hundred inspirational women who make it possible for a hard-working, low-income family to purchase that very home.

This is your invitation to do just that , to make a positive impact on a family’s life here in Saskatoon. 100 days from our launch date of October 7th 2013 is January 14th, 2014. Until that time, Saskatoon’s most energetic and influential women will work together to raise $100,000- you can join them by donating here  share this article or the donation letter

AVAILABLE FOR DOWNLOAD HERE 2013 100k in 100 days.pdf (506.07 kb)

Habitat homes are built with funding from donations from community partners. As one of one hundred women making a $1,000 investment in our organization, you help to ensure a hard-working family has the opportunity to achieve their dream of home ownership.

Habitat homes are also built with 95% volunteer labour. You are most welcome to volunteer on site at any time alongside other fabulous $100,000 in 100 days ladies

Also there will be a fabulous celebration / networking gala once the objective is achieved to thank all 100 women involved!! 

We encourage and challenge Saskatoon ladies to step up together to GET THIS TARGET ACHIEVED IN RECORD TIME!!

The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is super active ( and effective) on our many (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future. When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

Have you Googled your category locally lately? If not you should,  as like many others you may be wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of a Google update named “Penguin” & “Panda” Series update!

So, each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google runs out a ‘major’ algorithmic update that affects search results in significant ways...if your rankings have dipped significantly then you need to make some changes to your current website. Whether that be yourself, the ' web expert' in your business or the web designer or outside consultant that you turn to for web help don't delay!     

In short: Old SEO strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing prerequisites. If you thought your website could get away with:

• Links from pages having no content

• Poor quality links from irrelevant sites or links from site JUST crammed with ads

• A static site that isn't updated

• Not having a blog or blogging the same content for multiple submissions or providing poor quality content 

• Absence of Social Media strategy in the overall SEO plan

 Your rankings will suffer!

At Trusted we keep a track of all these unpredictable Google updates for our Trusted partners  and we don't just explain why and how but we  also help them  tackle these changes before they start to hit their rankings and organic website traffic.

Firstly just BEING part of Trusted really helps their SEO!!

Here we share our SEO strategies that are attuned to the latest Google Panda update:

• We link ONLY to sites that make logical sense and we steer clear of deceptive, ad-heavy sites.

• We use mostly unique and always top quality, relative content, every single time we blog...and we blog ALOT ( up to 52 times a month)  

• We incorporate Social Media in the best possible way and that generates a lot of quality  traffic

• We focusing on local search and that is what GOOGLE focuses on when it comes to the kind of businesses we partner with.

But most importantly we don't try to cheat Google rankings or cut corners- we work hard to provide everything that Google values and considers when doing these updates and in the end that is what will win out - It's ALWAYS better to be good than to be slick ...!    

Doesn’t Let the Panda Devour Your Rankings! 

If you are interested in applying for Trusted Regina directory  or Trusted Saskatoon Directory and benefiting from our expertise contact us today!  

Today has been an amazing day at S & E Trusted Online Directories! We are honored to have been chosen as a finalist for the Saskatoon Chamber of Commerce 2013 SABEX Awards in the Marketing category. Our finalist status was announced along with the 3 other finalist in the marketing category who were recognized for their business excellence at the nominees reception today in Saskatoon.

The SABEX Celebrate Success gala takes place May 9th in Saskatoon at TCU Place.

Here is Sara Wheelwright the Trusted Directories Founder ( she is the 'Trusted Marketing team' as she does it ALL in her in-home studio/office from concept, production, voicing and all the design) with the SABEX finalist award! Cross your Fingers for us !    

The other exciting news is the 1st birthday of www.trustedregina.com, as the directory was launched to the public with a mass media marketing campaign exactly 1 year ago on April 16th 2012!   

The rise of Trustedregina.com has been astronomical, and just shows how much of a need there is in Regina for this service! We were thrilled when www.trustedsaskatoon.com exceeded the business plan by 7,000 unique visitors in it's first year to reach 22,000 uniques visitors..www.trustedregina.com achieved this level in just 9 months and has finished the year at OVER a staggering 36,000 unique visitors, and these are quality,  engaged and active LOCAL BUYERS with over 62% from Regina and over 80% from Saskatchewan!!! 

The 2 Trusted directories are now getting 100's of unique visitors a day EACH with www.trustedsaskatoon.com getting nearly 600 visitors a day some days ..so it makes sense that the Trusted businesses are booming!!  

Google analytic data from www.trustedregina.com ( not including the traffic from the Trusted App)  

We are striving for success and excellence always ..and that means we are working hard for the Trusted Partner and the  Public to provide the BEST DIRECTORIES in the World!

Truly the Smart and Simple Choice for consumers and local businesses alike!