Trusted Directories Latest News

Trusted Directories Latest News

Trusted marketing and social media tips- Knowing what to promote on Facebook

The Trusted team have been recognized as being amongst the best marketers in Saskatchewan, and one of the factors to a successful marketing strategy is knowing what your audience is interested in, and also very importantly knowing when you have something that will appeal to the masses!  Too many companies spend their time selling themselves instead of listening to their audience. The key to social is starting conversations with your customers and prospects that they are interested in! 

Check out Trusted Marketing Services 

Here is a great real case study that happened on Trusted Regina's Facebook page recently.

Trusted Regina's Facebook page recently won a ' Battle of the Pages ' with Trusted Saskatoon's Facebook page, - the details of which you can see below in the post from the Trusted Regina Facebook page on September 11th 2014 

 

We then had the task to choose 6 random winners that week and give out the prizes, which is fun!  

An important thing to note, is that at Trusted we always announce the winners publicly, and send them a message. We also ask the fans to reach out to them if they haven't responded within a few days- it's super important to be transparent with your fans and we always try to get pics of the winners with their prizes too- there are countless ' suspect ' contests on Facebook, and people have become  quite cynical of contests....and many actively stay away from entering ' big prize contests' as they think most are scams

 

One of the winners chosen was Chad Burkley, and when he contacted us to claim he sent a message to say he was thrilled to win, but that he wanted to pass on the prize to someone else to pay forward this act of kindness- which we thought was both unexpected and lovely of him, so we decided to ask Chad to pick the next winner ! 

His email in reply we shared in a post on Facebook ...and then the marketing magic happened! 

 

We knew what we had would engage most people, and make them smile- a winning combination. We put the post  together, with our own additional ' surprise', found a great image that we knew would capture attention,  and then we invested $40 boosting it to our target audience- a local audience 18+.

The results speak for themselves- with over 580 likes and over 140 + shares ( amazing considering it happened on a Friday night (generally Fri- Sun in the summer are the worst times to do FaceBook posts ) & within 24 hours we had reached over 21,000 people, picked up 75 new likes to the page and introduced our BRAND and our personality to a new audience.

 

Or we could have just picked another winner ourselves and posted them....


You see, sometimes things unplanned happen, and great marketing isn't about guessing, it's a skill set, it's knowing what to do when something is presented to you, and how to use it with the view to furthering your companies overall Marketing mission! 


At Trusted we have the marketing skills, and we know how to get every last drop out of every $1 we invest in advertising - both for ourselves and our clients. 

Trusted team explain why Pandas and Penguins are vitally important to YOUR business

The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is super active ( and effective) on our many (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future. When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

 

Have you Googled your category locally lately? If not you should,  as like many others you may be wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of a Google update named “Penguin” & “Panda” Series update!

 

So, each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google runs out a ‘major’ algorithmic update that affects search results in significant ways...if your rankings have dipped significantly then you need to make some changes to your current website. Whether that be yourself, the ' web expert' in your business or the web designer or outside consultant that you turn to for web help don't delay!     

In short: Old SEO strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing prerequisites. If you thought your website could get away with:

• Links from pages having no content

• Poor quality links from irrelevant sites or links from site JUST crammed with ads

• A static site that isn't updated

• Not having a blog or blogging the same content for multiple submissions or providing poor quality content 

• Absence of Social Media strategy in the overall SEO plan

 Your rankings will suffer!

At Trusted we keep a track of all these unpredictable Google updates for our Trusted partners  and we don't just explain why and how but we  also help them  tackle these changes before they start to hit their rankings and organic website traffic.

Firstly just BEING part of Trusted really helps their SEO!!

Here we share our SEO strategies that are attuned to the latest Google Panda update:

 

• We link ONLY to sites that make logical sense and we steer clear of deceptive, ad-heavy sites.

• We use mostly unique and always top quality, relative content, every single time we blog...and we blog ALOT ( up to 52 times a month)  

• We incorporate Social Media in the best possible way and that generates a lot of quality  traffic

• We focusing on local search and that is what GOOGLE focuses on when it comes to the kind of businesses we partner with.

 

But most importantly we don't try to cheat Google rankings or cut corners- we work hard to provide everything that Google values and considers when doing these updates and in the end that is what will win out - It's ALWAYS better to be good than to be slick ...!    

 

Doesn’t Let the Panda Devour Your Rankings! 

 

If you are interested in applying for Trusted Regina directory  or Trusted Saskatoon Directory and benefiting from our expertise contact us today!  

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ADDRESS

S & E Trusted Online Directories Inc
TrustedCanada.com
434 20th Street West
Saskatoon, SK   S7M 0X4
Ph: 306.244.4150

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