Trusted Directories Latest News

Trusted Directories Latest News

S & E Trusted Online Directories thinks BIG when it comes to marketing in Saskatchewan

best saskatoon marketing social media S & E Trusted Online Directories Inc won the 2014 ABEX Marketing Awards - Here is footage from the Saskatchewan Chamber ABEX Award ceremony November 1st 2014. The S & E Trusted Online Directories finalist  vignette video, the moment we find out we won and our Founder Sara Wheelwright's acceptance speech, themed THINKING BIG ! 

 

 

 

To find out more about The services offered by the new Trusted Marketing Agency - visit Trustedmarketingservices.com

Paul Martin's Nov 5th commentary on NewsTalk radio was about the ABEX Awards ( that he co-hosted with John Gormley) and you can hear that he also had a BIG theme..check it our here for yourself :

Trusted wins the 2014 Saskatchewan ABEX Award for Marketing

S & E Trusted Online Directories Inc, the owner of the Trusted Saskatoon and Regina Directories and  Trusted Marketing Services,  was a finalist for the prestigious Saskatchewan Chamber ABEX Award's for the 3rd consecutive year in the Marketing category, and this year we won! The 2014 ABEX Awards was held at the Regina Delta and the theme was masquerade, the event was a sell out,  as the best and brightest professionals and businesses from across Saskatchewan came together in all their finery to celebrate the success of the finalists across the many categories.   

Trusted marketing services Saskatoon

This is a huge accomplishment for such a small Saskatchewan business that only launched in 2011!! We are so proud of our hard working 5 women team, headed up by the founder, leader and marketing maverick Sara Wheelwright, who created & implemented an excellent and unique local marketing strategy, that resulted in her accepting the top Marketing Award in Saskatchewan for 2014. In addition Trusted is the first advertising / marketing company ever to win the Marketing Award in the 31 year history of the ABEX Awards!!  So If you are considering a marketing agency or a new advertising direction for your company...Choose a marketing agency that walks the walk and knows how to achieve excellence! ABEX AWARD for Marketing 2014

Sara's acceptance speech was all about THINKING BIG, and it was very well received by the large crowd!( we will post a copy of it when we have it!) Trusted would like to extend our thanks to the sponsor of the Marketing Award Handy Events, the Trusted directory partners across the province for providing such amazing levels of customer service and all of our fans and followers across our many social platforms including: Facebook, Twitter, Google Plus, Linkedin & You Tube Finally we must extend our thanks to the Saskatchewan Chamber for recognizing the efforts of little Saskatoon company that THINKS BIG!  marketing advertising Saskatchewan It has been a heck of a year for Trusted - we have won the 2014 SABEX Marketing Award, The ABEX Marketing Award, Stevie Award (for  a Women owned PR, Marketing , Ad Agency with <10 employees in North America), been a finalist for the 2014 SABEX New product/ service Award. 

Sara personally has won the YWCA Saskatoon Entrepreneur Award,  Stevie Award for Female Canadian Entrepreneur in Canada and she was a nominee for the Saskatoon BPW 2014 Young Athena Award.   Soon we are going to need a new Awards cabinet at Trusted Saskatoon HQ!!

Best Marketing company Saskatchewan    

Trusted team explain why Pandas and Penguins are vitally important to YOUR business

The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is super active ( and effective) on our many (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future. When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

 

Have you Googled your category locally lately? If not you should,  as like many others you may be wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of a Google update named “Penguin” & “Panda” Series update!

 

So, each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google runs out a ‘major’ algorithmic update that affects search results in significant ways...if your rankings have dipped significantly then you need to make some changes to your current website. Whether that be yourself, the ' web expert' in your business or the web designer or outside consultant that you turn to for web help don't delay!     

In short: Old SEO strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing prerequisites. If you thought your website could get away with:

• Links from pages having no content

• Poor quality links from irrelevant sites or links from site JUST crammed with ads

• A static site that isn't updated

• Not having a blog or blogging the same content for multiple submissions or providing poor quality content 

• Absence of Social Media strategy in the overall SEO plan

 Your rankings will suffer!

At Trusted we keep a track of all these unpredictable Google updates for our Trusted partners  and we don't just explain why and how but we  also help them  tackle these changes before they start to hit their rankings and organic website traffic.

Firstly just BEING part of Trusted really helps their SEO!!

Here we share our SEO strategies that are attuned to the latest Google Panda update:

 

• We link ONLY to sites that make logical sense and we steer clear of deceptive, ad-heavy sites.

• We use mostly unique and always top quality, relative content, every single time we blog...and we blog ALOT ( up to 52 times a month)  

• We incorporate Social Media in the best possible way and that generates a lot of quality  traffic

• We focusing on local search and that is what GOOGLE focuses on when it comes to the kind of businesses we partner with.

 

But most importantly we don't try to cheat Google rankings or cut corners- we work hard to provide everything that Google values and considers when doing these updates and in the end that is what will win out - It's ALWAYS better to be good than to be slick ...!    

 

Doesn’t Let the Panda Devour Your Rankings! 

 

If you are interested in applying for Trusted Regina directory  or Trusted Saskatoon Directory and benefiting from our expertise contact us today!  

Trusted Directories team share latest stats on Canadian Connectivity - proving the time to get mobile in business is NOW

The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is  super active ( and effective) on our many  (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.

When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

 

The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.       

 

Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today

( and if not plan for it soon!)

 

FACTS FIRST:

  • Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!   
  • Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones. 
  • Canadian watch more videos online each month than any other nation on Earth.
  • The average Canadian consumer is plugged-in everywhere!

In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .

Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE! 

Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them,  they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.

Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!

So what do we know for sure?  

This ' interweb thingy'  isn't going away,  social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).

Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..

"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"

 

 

If you want to know more about Trusted and what we do-  connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website

S & E Trusted Online Directory announces the Trusted Android App

Another Exciting week at Trusted HQ...with another HUGE announcement - the Trusted App created by Saskatoon's very own College Mobile now has an Android versio! 

The Android Trusted App can be downloaded HERE along with the Trusted Apple App ( download here)which was approved earlier in March.

Download the App that currently provides Trusted , locally accountable businesses in Regina and Saskatoon along with an ever growing library of tips provided by  THE local experts, and you can also enter the contest to win $1000's of prizes, there will be draws at least once a month and you just need to enter once and have the app on your phone to be eligible to win..FOREVER!!!! What are you waiting for?

 

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ADDRESS

Trusted Canada
434 20th Street West
Saskatoon, SK   S7M 0X4
Ph: 306.244.4150

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