The Trusted team have been recognized as being amongst the best marketers in Saskatchewan, and one of the factors to a successful marketing strategy is knowing what your audience is interested in, and also very importantly knowing when you have something that will appeal to the masses! Too many companies spend their time selling themselves instead of listening to their audience. The key to social is starting conversations with your customers and prospects that they are interested in!
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Here is a great real case study that happened on Trusted Regina's Facebook page recently.
Trusted Regina's Facebook page recently won a ' Battle of the Pages ' with Trusted Saskatoon's Facebook page, - the details of which you can see below in the post from the Trusted Regina Facebook page on September 11th 2014
We then had the task to choose 6 random winners that week and give out the prizes, which is fun!
An important thing to note, is that at Trusted we always announce the winners publicly, and send them a message. We also ask the fans to reach out to them if they haven't responded within a few days- it's super important to be transparent with your fans and we always try to get pics of the winners with their prizes too- there are countless ' suspect ' contests on Facebook, and people have become quite cynical of contests....and many actively stay away from entering ' big prize contests' as they think most are scams.
One of the winners chosen was Chad Burkley, and when he contacted us to claim he sent a message to say he was thrilled to win, but that he wanted to pass on the prize to someone else to pay forward this act of kindness- which we thought was both unexpected and lovely of him, so we decided to ask Chad to pick the next winner !
His email in reply we shared in a post on Facebook ...and then the marketing magic happened!
We knew what we had would engage most people, and make them smile- a winning combination. We put the post together, with our own additional ' surprise', found a great image that we knew would capture attention, and then we invested $40 boosting it to our target audience- a local audience 18+.
The results speak for themselves- with over 580 likes and over 140 + shares ( amazing considering it happened on a Friday night (generally Fri- Sun in the summer are the worst times to do FaceBook posts ) & within 24 hours we had reached over 21,000 people, picked up 75 new likes to the page and introduced our BRAND and our personality to a new audience.
Or we could have just picked another winner ourselves and posted them....
You see, sometimes things unplanned happen, and great marketing isn't about guessing, it's a skill set, it's knowing what to do when something is presented to you, and how to use it with the view to furthering your companies overall Marketing mission!
At Trusted we have the marketing skills, and we know how to get every last drop out of every $1 we invest in advertising - both for ourselves and our clients.